Behavioral Influence

Influence modeling in behavioral data

Generalized behavioral framework for choice models of social influence: Behavioral and data concerns in travel behavior

Over the past two decades, transportation has begun a shift from an individual focus to a social focus. Accordingly, discrete choice models have begun to integrate social context into its framework. Social influence, the process of having one’s behavior be affected by others, has been one approach to this integration. This paper provides a review and discussion of the incorporation of social in...

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

Teenagers currently spend an estimated $153 billion a year on everything from computers to cars to clothes (Brand, 2000). Trend conscious teens are very active in utilizing the media and advertising in seeking out the latest products, services, and fashions (Zollo, 1995). A greater understanding of teens’ role model influences can help organizations and their advertising agencies more effective...

Influence of group cohesion on the behavioral treatment of smoking.

The present investigation undertook a large-scale replication of an apparently successful group cohesion manipulation reported by Etringer, Gregory, and Lando (1984)l A 2 x 2 factorial design was initiated in which subjects were to be randomly assigned to enriched or standard cohesion and to satiation or nicotine fading. However, subject resistance to the satiation technique necessitated the ab...

Evidence-based Kernels: Fundamental Units of Behavioral Influence

This paper describes evidence-based kernels, fundamental units of behavioral influence that appear to underlie effective prevention and treatment for children, adults, and families. A kernel is a behavior-influence procedure shown through experimental analysis to affect a specific behavior and that is indivisible in the sense that removing any of its components would render it inert. Existing e...